Retained Consultancy
The most comprehensive longer-term service which goes beyond any individual market investigation or study, but provides continual market monitoring, analysis or intelligence. Typically employed to monitor competitor activity, study a company's image over a certain period, or to provide continuing market research and intelligence support.
Key Benefits
- Tailor-made, continuing market intelligence support
- Up-to-the-minute data and response to changing market conditions
- Invaluable aid to informed and timely business development decision-making
Capabilities
The majority of our Clients for this type of service are utilities companies. We have worked for major international electricity, gas and water companies. However, other industries, such as energy, plastics and chemical are also represented. Below are examples of some of our most important commissions:
- Data-gathering and market research (traffic counts, demographic information, road-building plans) for international oil companies to assist in locating more retail outlets in Poland;
- Complete organisation and handling of data-gathering and market research as well as database-building on over 1,500 polymer-processing companies in Poland for a leading global plastics industry information provider, and subsequent continuing East European market research support;
- Sole responsibility for market research, introduction and handling of negotiations with prospective business partners in Poland for a British firm of bio-degradable polymer producers, and subsequent continuing market research and competition-monitoring support within the bio-degradable polymers sector;
- Long-term consultancy to a major integrated British power utility, focusing on merchant and industrial power generation;
- Long-term consultancy to a global US power company, focusing on industrial power generation in Central and Eastern Europe, and the Client's positioning to market advanced consulting services to local utility companies.